Fill up with participants, create a promotion!

What's better than a back-to-school promotion to attract your participants? Encourage your prospects to sign up by an offer from your ticketing software . The possibilities are many and by doing the right calculation, you have the guarantee that the operation will be profitable.

A promotion for more participants!

The main purpose of your promotion is to attract participants to your event management companies. You must define a target and put yourself in its place to find the offer that will seduce:
Target prospects, who are not yet customers at home, and make them want to come try.
Target old customers, who are gone and want to recover.
Target your current customers to retain them or make them discover other events they might like.
Target the relatives of your participants. Indeed, offering discounts to your customers for their loved ones will allow you to convert them into true ambassadors.

What type (s) of promo?

The possibilities are numerous. Again, ask what your participants will be sensitive to.
If you organize sports or cultural meetings, offer the first session is a classic offer that works: You give a course test and create a specific rate on your ticketing system. Your participants just try and leave happy, we trust you on it 😉


For an annual registration, you can still make a small gift to your participants, offering the first month, the fees, or a reduced price.
Remember to limit this promotion in time for your participants to register before they forget.

Communicate around your promotional offer

Maximize communication channels: Post your offer or promo code on Face book, Twitter and other social networks. Send a mailing to your database. Hand out letterbox flyers near the venue of your event.

Your Face book posts can also be sponsored, against a few Euros and targeting well, social networks are a good way to extend the reach of your posts to your target and setting a daily budget. Your promotion must appear on all your communication media.

Find partners!

A simple tip that will not cost you anything: find partners to relay your promotion. If you offer cooking classes, drop flyers at merchants in your neighborhood. In exchange, you recommend these merchants and distribute their business cards, menus or brochure to your customers!
Even tip on the internet, communicate the offer of a partner on your Face book page or your website, in exchange, it can do the same.

Here are some ideas:

- Do you offer wellness or body care sessions? Your participants will surely find your flyer in the local organic store.
- Do you offer sports classes? Communicate in sports shops, schools, stadiums or municipal pools.